Take a look at the digital story created by Adam Chester who works in the Arts industry as /songwriter/arranger/conductor in Los Angeles. His digital story is based on real communication experience he has with his mother.
This presentation http://www.vidlit.com/sushi/ runs for 3.51 min and I will only focus on some aspects of the presentation accompanied with related screenshots. Some the aspects refered here are:
(1) use of visuals to explain the text or vice versa
(2) the font
(3) transition from one frame to another
(4) voice charaterisation, to name a few.
I will also analyse briefly the impact of each aspect to viewers and readers.
The title sounds metaphorical. As we know, sushi is half-cooked food. So a mother's worry is natural as she fears that eating such food may harm her son. But that's not the point here... She's trying to imply the idea that her son is inexperience and may not be prepared to go to a new state, away from her.
I like the way the author introduces his topic. See below;
I like the way the author introduces his topic. See below;
Frame 1 Frame 2 Frame 3 Frame 4
Frame 1 can be refered to as 'index' (refer to Hull and Nelson's article, 'Locating the semiotic power of multimodality) 'followed by a short text in Frame 2. Both frames carry similar message - not to eat sushi, presented in different modes. Frame 1 is presented as a symbol at first but it becomes indexical when the next frame is shown; the red colour used in the first resembles the colour of the text 'love mum' in the second frame. The author's voice comes in the third frame to introduce the focus of the presentation followed by an image of him and his mother. After few frames, however, the author creates a social distance between both of them, with Frame 9 directly adressing viewers with the 'author's gaze and 'want something from the viewer' and Frame 10 positioning the viewer as an observer only and 'offer the represented particpants as 'information' to be taken in by the viewer.' (Kress and Leeuwen, 2006, p.250) The text in both frames are also intentionally presented in such manner (frame 9- in the form of certificate and frame 10- a set of rules/ instructions) (See below)
Frame 9 Frame 10
Another interesting aspect is the use of font/orthography in most of the frames. Although there are some inconsistencies in the use text font on some of the visuals presented (could be intentional) especially when the content of the letters are recalled, the author ensures that 'mum's signature remains cursive and 'authentic (just like most signature appears to be). However, I notice that the 'mom' signature is not cursive in Frame 2. I think the author is trying to present the authorative figure of mom in the latter. Interesting!
There is also wonderful juxtaposition of images in some of his presentation with the use of different modes: moving visuals, drawn pictures, photos and many more. Some have text on black/white background to foreground the message given.
Some of the visuals presented (esp the letters) are accompanied with audio recorded sound of his mother's voice that gave a strong impact on the readers/ viewers. The text read by the 'mother' represents the voice of an authoritative figure, but the images that illustrate the text serves a sort of mockery to all that are said. Examples:
The third frame is really trying to tell the viewer that he is still his mother's baby. And the fourth one probably trying to tell that all his mother's words are like music to him ( notice the music audio that accompanies this digital story!)
I love this masterpiece. The author has successfully use humour to present his mother's love for him. If I am given a chance to analyse this futher, I would like to use the framework below (taken from Terry D. Royce in his article, 'Synergy on the page: Exploring intersemiotic complementarity in page-based multimodal text.' )